Europe Partner Entry · Fixed scope
Enter Europe through partners. Your plan in 4 weeks.
A fixed-scope study for software vendors from outside Europe. Heraclite analyzes your deals, your product and your target markets. You get the partner model to start with, 20 to 30 target partners, 3 named introductions and a 90-day plan.
- Duration
- 4 weeks
- Your team's time
- 1 kickoff, 6 interviews, 1 workshop
For software vendors from outside Europe
Europe is not one market. It is 27 countries, many languages and strict rules on data. The Europe Partner Entry answers three questions.
Which countries first?
You cannot open 27 countries at the same time. You need the 2 or 3 markets where your product and your partners can win first.
Which partners first?
System integrators, SaaS application vendors, business process outsourcers (BPO): you need the type that sells your product, and the names.
Are you ready for European buyers?
European buyers ask about data sovereignty, GDPR, NIS2 and DORA before they sign. You need your answers before your first meeting.
Done before
Tim Wirth has brought software vendors from the US and from Asia into Europe.
A Korean vendor in France
TmaxSoft (HQ: South Korea): launch of the French subsidiary, from zero, in 18 months.
A US vendor across Europe
A database platform company (HQ: California): subsidiaries across Europe, with marketing and direct sales teams.
650 partners in 18 countries
An enterprise content company: 650 partners and 24 partner managers in EMEA. Up to 63% of the region's revenue influenced or channeled by partners.
What you get
Six deliverables. You keep all of them.
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1
Europe readiness diagnostic
What brings deals today, from 24 months of your deals by source, worldwide. What European buyers will ask: sovereignty, GDPR, NIS2, DORA, contracts, billing in euros. 6 interviews with your team.
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2
Partner model
The 2 or 3 countries to start with. Which of the 3 partner types to start with, with the value proposition and the commercial terms for each.
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3
20 to 30 target partners
Named partners in your first European markets, scored and ranked A, B or C.
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4
90-day plan
The first actions to take, with 3 to 5 indicators to track them.
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5
2-hour workshop
A working session with your team on the results. You keep the deck (PDF) and the spreadsheet.
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6
3 named introductions
Tim introduces you to 3 partners from your A list, from his own network.
How it works: 4 weeks
Week 1 is short on purpose: your team needs a few days to export the data and book the interviews.
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Week 1
Kickoff
You send the CRM export and book the 6 interviews.
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Week 2
Interviews and analysis
The 6 interviews, the analysis of your deal data and the Europe readiness review.
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Week 3
Markets and partner model
Country choice, market mapping, scoring of 20 to 30 partners, and the partner model.
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Week 4
Plan, introductions and workshop
The 90-day plan and the 3 introductions, then the 2-hour workshop with your team.
What we need from you
- An export of your CRM: 24 months of deals worldwide, by source. Deals in Europe help, but you do not need them.
- Access to 6 people in your team for the interviews.
- Your time for the kickoff and the final workshop.
Not ready yet? Start with the Europe Entry Check
$2,900 (€2,500) excl. VAT
A 60-minute call and a 5-page memo, from public information:
- the 3 countries to open first;
- the partner types to target: system integrators, SaaS application vendors, business process outsourcers (BPO);
- 5 partner names;
- the red flags that European buyers will see.
If you order the Europe Partner Entry within 30 days, we deduct the $2,900 (€2,500) from its price.
Not sure? Take the free 3-minute Europe readiness check first.
Founding clients: 3 places at $16,900
The first 3 clients pay $16,900 (€14,900) excl. VAT instead of $24,900 (€21,900). Same scope, same six deliverables.
In exchange, you agree to a published case study, a named testimonial and one reference call.
3 of 3 places open.
$24,900 excl. VAT
€21,900 excl. VAT
Fixed scope, 4 weeks. After the Europe Partner Entry, Heraclite can build and run the ecosystem with your team: a monthly retainer with a fixed minimum of days each month, for 18 months minimum.