Partner ecosystems for software vendors · EMEA
Partner channels that sell your software in Europe
Heraclite Consulting designs, launches and runs partner ecosystems for enterprise software vendors: strategy, partner program, recruitment and go-to-market.
Track record
650
partners in an EMEA ecosystem built for an enterprise content vendor
18
countries, covered by 24 partner managers
Up to 63%
of the region's revenue influenced or channeled by partners
Examples from Tim Wirth's past roles, detailed on the About page.
The questions our client CEOs ask
- What are our strengths, and where can we grow: product, marketing, customer acquisition, delivery, customer success or support?
- Which types of partnership should we focus on, and who should we talk to?
- How do we build win-win partnerships that create value over the long term?
- If we want to focus on several partnership types, how should we design our partner program and communications?
- Should we build this capability in-house or get external help? For how long, and with which objectives?
How we help
Start with a Channels Scan. Then we build and run the ecosystem with your team.
Start here
Channels Scan
10 days over 4 weeks · €19,900 excl. VAT
Fixed scope: a diagnostic of your channel, the partner model to start with, a scored list of 20 to 30 target partners and a 90-day plan, presented in a 2-hour workshop.
Partnerships and alliances
Pick the partner types that fit your product, then design the program and the deals.
Global expansion and market strategy
Enter EMEA markets through partners who know the local buyers.
Sales and revenue growth
Turn partners into pipeline: referral, co-sell and resell.
Client success and retention
Keep customers through partners who deliver and support them.
Organizational transformation and startup support
Build, hire and coach the team that runs the channel.
Talk to Tim Wirth
Principal, Heraclite Consulting. A first call about your partner channel.