From two signed partners to a network that sells.

Signed partners do not sell.

The agreement is signed. No joint offer, no named account, no first deal.

Direct sales reps fight the partner.

The rep loses commission when a partner is in the deal, so the rep keeps the partner out.

The program copies a giant.

Gold, Silver, Bronze tiers from a vendor ten times larger, before one model is proven.

You are not in Europe yet

Europe Partner Entry

4 weeks · Europe readiness diagnostic, partner model and first countries, 20 to 30 scored partners, 3 named introductions, 90-day plan.

$24,900 (€21,900) excl. VAT

You have one or two partners

EMEA Partner Scale · Consulting

3 months · On request

The nine decisions of the Partner Network Canvas, the partner program, the rules of engagement, the named target partners, the 90-day activation plan.

You want to execute

EMEA Partner Scale · Interim management

6 to 24 months · On request

Tim Wirth runs the partner network with your team: partner recruitment, co-selling, first deals. Monthly retainer, a fixed minimum of days each month.

Choose

1. Ambition. The share of new revenue from partners in 3 years.

2. Customer. Who influences your customer, and where your customer buys.

3. Model. One primary model, one secondary at most.

Engage

4. Ideal partner. The criteria, the size, the AI maturity.

5. Partner economics. What the partner earns for each $1 sold.

6. Rules of engagement. Who owns the account, and who is paid on what.

Execute

7. Program and contracts. The minimum framework to sign and train.

8. Activation. A first joint opportunity in 90 days.

9. Organization and metrics. The team, the tools, the metrics.

One model first.

Prove, codify, extend. One model, 3 to 5 partners, one first joint deal for each partner. The program comes after.

Data first.

Each study starts from 24 months of your deals, by source. The model follows what already sells.

Names, not categories.

You get named partners, scored A, B or C, and the partner managers serve the A partners first.

650

partners in 18 countries, covered by 24 partner managers

Up to 63%

of the revenue of a region influenced or channeled by partners

18 months

to launch a French subsidiary from zero